CONSULTING SERVICES: CAPABILITIES

• Marketing and positioning strategies and programs
• Effective and actionable publicity: developing innovative new directions and techniques
• Marketing/publicity trouble-shooting and problem-solving
• Launches of new products and line extensions
• Identifying communications and marketing issues and devising effective solutions
• Publicity programming: developing and implementing strategies against targets, writing and distributing press releases and media alerts
• Media placement
• Writing---press releases, newsletters, press kits, backgrounders, fact sheets, speeches
• Media sampling programs
• Brainstorming---new product, new name, new image development